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Bustling cities, picturesque coastlines and iconic landmarks. Italy offers many wonders for all travellers, and every city has something different to offer! In 2024, Zest has seen a surge in travellers visiting Italy, particularly in the following five cities!

Do I need to hire a car when visiting Italy?

There is an abundance of great roads and beautiful scenery, renting a car and driving around is the best way to explore Italy. A lot of the providers we work with allow you to cross the Italian border and explore neighbouring countries. This includes: Austria, Croatia, France, Germany, Slovenia, Spain and Switzerland. When you book with Zest, you can be sure you are receiving the best service, with free cancellation and 24/7 customer support! We are the only Which? Recommended Broker after all!

Top 5 Trending Italian Cities for 2024!

Florence (343% Increase)

In 2024, Zest has seen a whopping 343% increase in bookings for rentals at Florence Airport compared to 2023! Once you arrive, the first thing you’ll see is the Basilica di Santa Maria del Fiore as this marvellous building dominates the skyline. Known locally as Duomo, it remains the largest brick dome ever constructed. Go to the top of the dome and experience the amazing view of the city. With one building, this architectural masterpiece represents the geographical, cultural, and historical centre of the city.

Rome (156% Increase)

Visiting Rome by hire car allows you to effortlessly explore attractions, such as the Roman Forum, Palatine Hill, and of course the Rome Colosseum. Discover the rich history of this Colosseum, which once hosted gladiatorial contests and grand events. Stroll through its awe-inspiring corridors, take in the grandeur of the Roman Forum nearby, and capture stunning photos of this UNESCO World Heritage Site. The Colosseum is a testament to Rome’s enduring legacy, and with your own transport, you have the freedom to explore it at your own pace.

Milan (128% Increase)

Milan offers travellers with an abundance of historic attractions to visit. If you are a football fan, why not tour the San Siro Stadium- the home of Inter Milan and AC Milan! This iconic stadium has a seating capacity of over 80,000, making it one of the largest stadiums in Europe! A guided tour of the stadium offers an opportunity for tourists to explore the stadium’s various areas. You can visit the player’s dressing rooms, walk through the tunnel leading to the pitch, and even step onto the hallowed ground where football legends have played.

Pisa (125% Increase)

Undoubtedly, Pisa’s most iconic landmark is the leaning tower of Pisa, located in The Piazza del Duomo. Once you’ve snapped the essential photo, spend some time exploring the remainder of the square. It is also home to the stunning Cathedral and Campanile, baptistery and monumental cemetery, not forgetting of course the Museo del Opera del Duomo which displays various artefacts from the Cathedral including large, impressive bronze sculptures. You can easily spend a day exploring this area alone which is all inscribed on the UNESCO World Heritage List.

Bari (98% Increase)

Last but certainly not least, Bari Airport has seen almost double the volume in 2024 for bookings, compared to 2023. The Basilica of Saint Nicholas is a church located in the Old Town, overlooking the Adriatic Sea. Only a short walk from the harbour, it is definitely worth a visit. The architecture of the church resembles a castle more than a church as it has two towers on the front face of the building; this makes the church even more interesting.

Rent a car with Zest for your next Italian getaway!

Take the stress out of car rental with Zest. We keep you protected during your rental with excess protection included with every booking. We also have an industry-leading Top-up insurance available as an added extra.

So, what are you waiting for? Put something in the calendar today and join thousands of other travellers using Zest in Italy!

 


Nathan

About the author: Nathan

Nathan loves to plan for his next foreign adventure. He loves discovering hidden gems in popular destinations, taking long strolls along the beach and immersing himself in the culture!

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